IDENTITY / EDITION 01 / SEPTEMBER 2026
Grounded in the record.
A clear, confident identity for Missouri land surveyors researching section corners, monument filings, and the public land survey system.
01 · The identity
Name: MoMonuments
Intended domain: MoMonuments.com
Descriptor: Missouri Survey Records
Product line: Find the corner. Follow the record.
The geometric M and survey crosshair express precise research. The copper center is the monument focus. It is an independent product, with no state seal or implied government endorsement.
THE SHOW-ME STATE
Find the corner.
Follow the record.
Missouri section corner research,
connected to the official source.
02 · Color system
River Navy#132E42
Monument Copper#BA6A3B
Survey Teal#267C86
Section Blue#628AB1
Map Paper#F4F7FA
River Navy anchors navigation, headings, and clusters. Monument Copper marks actions and CMI record locations. Survey Teal identifies township context and control points. Section Blue supports the cadastral grid. White and Map Paper create clear reading surfaces.
03 · Typography
Georgia · Editorial headings
Evidence worth finding.
Use restrained serif headings for the brand voice and research introduction.
Arial / Helvetica · Interface
Township 52 North · Range 30 West
Corner Z-25 · Official document 0000106613
Use clean sans serif labels, tabular information, and controls. Use monospace for coordinates and code.
04 · Logo usage
- Use the transparent PNG wordmark on a white or very light background. Original canvas: 2172 × 724 pixels.
- Keep the logo proportions intact and allow clear space around the mark.
- At small sizes use the supplied SVG app icon. This is a simplified companion icon; the PNG remains the primary wordmark.
- Do not place the navy wordmark on dark backgrounds or add shadows, outlines, or unrelated symbols.
- Keep product descriptors outside the logo clear space.
05 · Voice & map conventions
Write for working surveyors: practical, direct, and source-specific. Prefer “Official image preview,” “CMI index reference,” and “Approximate research location.” Never describe an interpolated pin as a surveyed coordinate or a search result count as complete statewide coverage.
Make agency attribution visible. Do not suggest that MoMonuments is operated, endorsed, or certified by the Missouri Department of Agriculture.